About Smart Carrot

A family of five on a mission across Australia

At Smart Carrot, we're not just a brand; we're a tight-knit family of five on a mission to discover the purest, most nourishing whole foods across Australia.

We're firm believers that a brighter tomorrow begins with embracing organic living. We warmly invite you, fellow parents, to be a part of our community of like-minded people dedicated to a better future for our children.

Together, let's create a legacy of mindful, sustainable living.

Our Story

Welcome to Smart Carrot, where we're on a mission to craft a better future for our family and the planet.

As a close-knit family of five – Mum, Dad, and our three adventurous boys – we've embarked on a journey across Australia in search of pure, organic whole foods. Our travels take us far and wide as we explore the lush landscapes and meet with passionate organic farmers who share our commitment to sustainability.

At Smart Carrot, we're more than just advocates for organic food; we're passionate believers in its power to nourish our children, tantalize our taste buds, and positively impact the environment for generations to come. Through our interviews with farmers from coast to coast, we uncover the stories behind the food we eat, fostering a deeper connection to the land and the communities that sustain it.

From vibrant local markets teeming with fresh produce to the warm embrace of rural communities, we cherish the richness and authenticity of local living. It's not just about what we wear or eat; it's about the values we embody and the legacy we leave behind.

Our Mission

Explore a better future with Smart Carrot. We're a close-knit family of five, traversing Australia in pursuit of pure, organic whole foods. Committed to a sustainable future, we believe what we wear and eat matters.

What We Believe

  • Organic Living: A brighter tomorrow begins with embracing organic, whole foods
  • Family First: Nourishing our children with the purest ingredients nature has to offer
  • Sustainability: Making choices today that positively impact the environment for generations
  • Community: Building connections with farmers, families, and like-minded people across Australia
  • Authenticity: Sharing real stories from the land and the communities that sustain it

Meet the Family

Vishaal Singh

Dad of Three | Strategic Consultant

Founder of Vishaal Singh Consulting Group, bringing strategic thinking to our family's organic journey.

Nicole Singh

Mum of Three Boys

The heart of our family, passionate about raising healthy, happy children through mindful living.

Satori, Simran & Silas

Ages 9, 7 & 4

Our three adventurous boys who inspire everything we do. They're the reason we're committed to a healthier, more sustainable future.

Join Our Journey

Join us on this journey towards a greener, healthier future. Discover the beauty of sustainable living, one organic choice at a time.

We'd love to hear from you! Whether you have questions, want to share your own organic living tips, or just want to say hello, feel free to get in touch.

Why We're Not on Social Media

You might notice we don't have social media links. That's intentional.

We believe a successful business doesn't require social media—it requires genuine connection, quality content, and real value. We've chosen to invest our energy here, where we can share meaningful information without algorithms deciding what you see.

Beyond business, we're deeply concerned about what social media does to our brains—and especially to children. These platforms are engineered to be addictive, designed to keep you scrolling, and we've seen the research on what that does to attention spans, mental health, and family time.

As parents of three young boys, we keep them away from social media entirely. We'd rather they explore the Australian bush, help in the kitchen, or read a book than be glued to a screen optimised for engagement metrics.

Our policy is simple: We don't participate in social media because, for our family, the harm outweighs any benefit. If you disagree or have thoughts on this, we'd genuinely love to hear from you—send us an email. That's how real conversations happen.