Skip to content

Spot the Trick: How Ads Manipulate You

Every ad is designed to make you feel something. Learn to see the technique behind the feeling.

Ages 8–12 ~3.0 hours total
1

The Emotional Hook

Ads don't sell products. They sell feelings. Learn to spot the feeling before the product.

2 lessons

Feelings First, Facts Later: How Persuasion Works

Ages 8–12 20 min Beginner

The Six Emotions Advertisers Exploit

Ages 8–12 20 min Beginner
2

The Tricks They Use

Scarcity, social proof, anchoring, the decoy effect — the playbook, exposed.

2 lessons

Scarcity, Anchoring, and the Decoy Effect

Ages 10–14 25 min Intermediate

Social Proof and Authority: Why We Trust Strangers

Ages 10–14 25 min Intermediate
3

Building Your Immunity

Once you see the tricks, they stop working. That's the whole point.

2 lessons

Training Your Brain to Pause

Ages 8–12 20 min Beginner

The Media Literacy Toolkit

Ages 10–14 25 min Intermediate