The Supermarket Illusion
Why there are 40,000 products in a supermarket and how the layout is designed to make you buy more.
1
The Layout Trap
Every aisle, every shelf, every product placement is deliberately designed to make you spend more.
2 lessons2
Packaging Psychology
Colours, fonts, images, claims — the science of making you pick one box over another.
2 lessons3
Shopping With Your Brain On
Practical strategies for making conscious choices in a system designed to bypass your thinking.
2 lessons